Lord Caitanya came to personally inaugurate and spread the sankirtana movement, but He never stepped out of India. That’s His mercy, so we could have the opportunity to serve Him by assisting Srila Prabhupada in his mission. As he jokingly said one time:

“Devotee: Prabhupada, they said that if Caitanya Mahaprabhu wanted Krsna consciousness in the Western countries, why didn’t He go there Himself? That’s what they told us.

Srila Prabhupada: So He left the credit for me. (laughter)” (Morning Walk, Nellore, 4 January 1976)

This chapter is centered around the process of book distribution, with all the why’s, when’s and how’s. It includes ideas about how to interact with the public, how to present the books, ask for donations and so on, and also about traps and pitfalls on the path of book distribution as well as how to become more fixed and how to improve our results. 

“I thank you very much for the good news. The enthusiasm of the devotees is a very good sign. The more they become enthused and anxious to preach the more they become Krishna conscious. Ya idam paramam guhyam mad-bhaktesv abhidhasyati, na ca tasman manusyesu kascin me priya-krttamah [Bg 18.68]. One who explains the supreme secret to the devotees is the most dear to Krsna and never will there be one more dear. So always keep them enthused in this book distribution. This pleases me very much”. (Srila Prabhupada, letter to Mahatma dasa, 22 September 1976)